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Like the other comments say it’s an app which prompts users to post a picture at “the same” time. Its not actually the same time due to timezones.
The idea behind it is that you don’t ge to pick the perfect time for a pic when you’re at that great location or you’re looking especially cute. This means you’ll get an insight in the real life of someone.
Practically that means you’ll just see a lot of pictures of your friends whilst they’re laying on the couch 2 feet deep in a bag of crisps.
Can imagine buying this if you’re in an long distance relationship and into chastity.
The company is the bad guy here, there’s no need to victim blame just because their kink doesn’t match yours.