Who buys a truck for aesthetics and not for usefulness? The tiny one might be ugly but the bigger problem is storage in the interior of the car. You don’t even have a back seat in the small one. And also I doubt that the small one can haul large amounts of weight, like a trailer, where the big one can. Just because it is dangerous doesn’t mean it doesn’t have a purpose. Now, instead of having a car for getting around, an SUV for more people, something powerful for a trailer or heavy stuff, you have one for everything that costs the same price as one of those vehicles.
They protected their users because if they didn’t they wouldn’t have users. I have asked plenty of friends why they don’t use Android and their response is “it doesn’t have iMessage” and that if it did they would switch.