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It’s not. I’ve met plenty of people like him/her. You pay for convenience and “it just works” because the only alternative they know is the likes of cannon or worse.
Why would they pay 5x the price for brother, it still needs ink! It’s hard to convince someone where their entire life they never had a good printer.
I had printers with 5 milion prints. It was old hp 506 (50X series for sure). We bought 60 of them. 5 years on and i think 3 or 4 broke down? We weren’t even using genuine ink either.
They costed £230 +£30 for 5 year warranty.